A white label telco platform lets a telco, MSP or IT provider sell communications services — such as AI voice agents, inbound 1300 and 1800 numbers, call management and SMS — under its own brand, while the platform provider runs the technology in the background. The reseller owns the customer relationship, sets the price and keeps the margin.
This guide explains how white label AI voice agents and call platforms work, why resellers are adding them, and what to look for in a wholesale partner.
Why are resellers adding AI voice agents?
Business customers increasingly want AI to answer calls, qualify leads and book appointments. For telcos and MSPs, that creates three opportunities:
- New recurring revenue from customers you already serve.
- Stickier accounts — AI agents connected to a customer’s numbers, CRM and calendar become part of how they run their business.
- A modern offer without building or maintaining AI and telephony technology yourself.
What’s included in a white label telco platform?
Telcode’s wholesale white label platform is built on Call Platform and includes:
- AI Voice Agents — inbound AI receptionists and outbound AI agents, built from a single prompt with the AI Wizard.
- AI Outbound Dialler — campaigns run by AI agents, replacing traditional outbound contact centres.
- Advanced inbound call management — 1300, 1800 and 13 numbers with time-of-day and area-based routing, IVR, queueing and reporting.
- SMS — bulk, two-way and automated messaging.
- Multi-tenancy — a separate tenant for each of your customers.
- Automated billing feed — daily CDRs for your billing system.
- Training and branded collateral — so your team can sell and support the service.
How does white labelling work in practice?
- Sign up as a partner and agree wholesale pricing.
- Brand the service — your name and logo, your offer.
- Onboard customers into their own tenants and set up numbers, routing and AI agents.
- Bill your customers using the daily CDR feed, at the price you set.
- Grow — add AI agents, numbers and SMS as customers’ needs expand.
White label vs referral partnerships
In a wholesale (white label) model, you buy at wholesale, sell under your brand, bill the customer and own the relationship. In a referral model, you introduce customers and earn a commission while the provider sells and supports the service directly. Telcode offers both.
What to look for in a wholesale partner
- Your brand, not theirs — customers should deal with you.
- AI and telephony on one platform — fewer moving parts and one team to call.
- Billing data you can use — reliable, automated call records.
- Track record — Telcode has run Call Platform since 2014 and supplies wholesale telecom providers in Australia and overseas.
- Security — see our platform security overview.
Frequently asked questions
Will my customers see the Telcode name?
No. You sell the service under your own brand and your customers deal with you. Telcode works in the background as your platform provider.
Do I need technical staff to resell AI voice agents?
No. The AI Wizard builds agents from a plain-English prompt, and Telcode provides training and support for your team.
Can I integrate customer agents with their CRM?
Yes. Agents connect to popular CRMs, calendars and business apps, and to any system with an API through Connector Studio. See integrations.
Become a partner
Talk to us about wholesale pricing and partner models, or call 1300 818 123.